What We Offer
Brandology brings insight and innovation to creating the critical components of a brand. From name development and logo design, to website and marketing material, we work with you to communicate the unique qualities of your company, service or product, with three very specific goals in mind: to build recognition, reinforce loyalty and influence purchase decisions.
The universe of available names is shrinking, as companies and enterprises in our global marketplace trademark more and more alternatives. Brandology’s linguistic and naming experts create names, whether new or a variation of an existing name, that attract attention; names that are memorable; names that say who you are simply and directly; names that will be understood in a global context; and most importantly, names that you can own. To boot, our designers create a unique visual persona for your name, giving it visual presence and excitement. They explore typography, add a symbol or graphic accent, and select a colour palette that will be integral to your brand, in the way that Vodacom is red and Standard Bank is blue.
They make your brand visually distinctive, so it stands out from the competition. These names and logos must also be incorporated into a comprehensive design system that unifies the entire organisation. We establish a brand architecture that integrates subsidiaries, new products and future acquisitions. We then apply your brand identity to all high-visibility communications: print, signage, vehicles, apparel, advertising, websites, marketing collateral and trade exhibits. The result is a unified design system that ensures a consistent visual and verbal brand message in your marketplace.
Brandology can provide a range of experiences that consumers will associate exclusively with your brand. When a unique experience reoccurs the effect is inspiring: it speaks to the goal of making every point of contact with the consumer as remarkable, engaging and compelling as possible. A meaningful, memorable experience is the surest path to building trust, loyalty and advocacy amongst your target audiences. Our process fosters an in-depth understanding of your brand, which puts us in a position to develop strategically sound marketing materials that reflect your brand position and communicate it with a strong brand voice.